Question

ADIDAS is my company thank you

Write a profile of your firm and what they do, highlighting any hot button issues that you find.  By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing.  You should also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to:

•    Company Profile (a basic straightforward outline of what your company does, not the entire history)
•    Assessment of Vision/Mission
•    Industry/Primary Competitors
•    Key Products
•    Identifiable Customer Segments (if your firm sells directly to consumers)
•    Success to Date (a brief statement of their performance over a significant period of time
•    Hot Current Issues (maybe a hot product, excelling competitor, very bad corporate news or some such per your discretion),  etc. or anything else that you believe is important

Answer 1

Adidas is a German multinational corporation that was found in 1948 by Adolf dassler. Adidas is is combination of "Adi an Das" which was known to be the initials of his name. He was an inventor who designed sports clothing and accessories such as footwears, bags, watches and eyewear. It is the biggest sportswear manufacturer in Germany and Europe.

According to Adidas's vision, the company is focusing on creating the new products in the sports. They have three basic sources of strategies according to their vision statement, Speed, cities an open source. They are consistently improving the approach towards creating innovation in the specific industry and maintaining benefits by the same.

According to Adidas's vision, they are working towards creating the Global leader in Sporting goods. As the company is directly focusing on providing high quality products to customer by committing to the strengthening the brand quality as well as their competitive position.
Company is totally consumer focused and continuously understanding the design of the products according to the changing Trends as well as customer preference. By looking at the customer's demand company is able to satisfy their needs increasing the overall level of profit from the specific operation environment.
By focusing on this is specific outline and implementing teaser strategies globally the company is generating better revenues and improving their position financially.

Nike is the prime competitor of Adidas in a specific operating segment. As Naik has extremely wide operating the structure and influence different cultures according to their availability in developing as well as developed countries. This is the only large competitor which is capable of conquering or affecting the overall sales generated by Adidas in their respective markets.
Other competitors include specialising sports industry based market such as Under armour or puma which are also influencing the overall marketing capabilities of Adidas.

Company is selling sports apparel and specially have an influence over the shoe industry. As a company is very well known for creating qualitative product the availability of market opportunities for the company is also incrementing. Which type of approach provides adequate understanding of the market situation for Adidas as well as improve its functionalities in their operating markets. Due to unavailability of innovative design as well as less effective implementation in changing Trends and their operation structure reduces their overall availability of influencing the customer but the product line is offered in a very fast way such as they also deal in clothing as well as other sports apparel .

Company is directly selling to the customers as company produces a wide range of products which could be awarded by middle class or high class customers. Which type of approach enables Adidas to maintain better quality of standard in Operation by providing liquid serviceability in their Cooperative market segment. Company has also started focusing on developing markets with their availability of business operations is extremely large. As companies focusing on influencing the base customers by a retaining them from athletic sports environment to focus on a single brand for all of their needs. This type of approach provides extensive availability of opportunities to Adidas as operating in sports industry directly aligns with the standards of the marketing opportunity as well as region.

Company has been very successful in influencing the customers as their consistent approach of learning from the changing market Trends as well as listening to the customer Voice has provided them competitive advantage over other companies. They are the biggest retailing company with sports wear and sports apparel in Europe and Germany which directly provides an idea of the level of influence by using correct Strategies and technologies to influence the customers as well as to meet the buying demands.

Adidas is entering developing countries with totally new Reform of low cost products. This type of availability would provide an extensive edge to Adidas over its competitors by becoming the first company to implement search a specific strategy in international operations by a very huge investment. Investing in developing countries would also enable Adidas to maintain and create a Monopoly in the specific market segment.