Question

Use revenue management technique to help ME Airline to deciding which price set option is better...

Use revenue management technique to help ME Airline to deciding which price set option is better for its flight number 331 from Beruit to Washingtion DC

One Price Set for flight seat pricing

ME Flight number 331 ( from Beruit to DC) has

400

Seats in Economy Class

Has one price per seat

(customer accept to pay $1000 per seat)

$1,000

per seat

the variable cost of seat being occupied is   (inculde meal,…etc)

$50

per seat (person)

Expecting number of seats to be sold

( with $1000 price)

300

seat per flight

Three Price Sets for flight seat pricing

1st price per seat

( customer will book the flight 3 month before departure day)

$600

per seat

Expecting number of seats to be sold

( with $600 price)

150

seats

2nd price per seat

( customer book the flight between 1 to 3 months before departure day

$800

per seat

Expecting number of seats to be sold

( with $800 price)

150

seats

3rd price per seat

( customer book the flight less than 1 month before departure day)

$1200

per seat

Expecting number of seats to be sold

( with $1200 price)

100

seats

Answer

Net Sales for one price set

Net Sales for three price sets

Explaining the methods is highly appreciated

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Answer #1
ME Flight Number-331
400 Seats in economy class
Variable Cost=$ 50 per seat
One Price Set
Price Per Seat              1,000
Expected Occupancy 75% (300/400 X100)
Revenue          300,000 (1000 X 400 X 75%)
Cost            15,000 (400*50*75%)
Profit          285,000
Ist Price Seat Iind Price Seat IIIrd Price Seat
Book the flight 3 month before departure day Book the flight 1 to 3 month before departure day Book the flight less than month before departure day
Price Per Seat                                     600                                800                               1,200
Expected Occupancy 37.50% 37.5% 25%
(150/400) X 100 (150/400) X 100 (100/400) X 100
Revenue                               90,000                       120,000                          120,000
(600 X 400 X 37.5%) (800 X 400 X 37.5%) (1200 X 400 X 37.5%)
Cost                                 7,600                            7,600                               5,000
(400 X50X38%) (400 X50X38%) (400 X50X25%)
Profit                               82,400                       112,400                          115,000
As Occupancy is more in one price Set and Profit is better as compared to others, So winner is One Price Set
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