Question

Asales software company decides to find out how their products are being used and sold. They approach five different sales executives who use their software and interview them. In order for executives to agree to the interviews the company provides a large cash incentive. They conduct the interviews, receive the information and pay the executives their incentives. This is an example of what disadvantage of the in-depth interview method? interviews were expensive to conduct interviews were difficult to collect the data from interviews might have been subject to groupthink 1 pts Question 8 Blasterhoff, Inc. is a company that makes cannons for blasting off fireworks. In order to build their business they brought ina marketinig researcher. She has taken the Blasterhoff team through the marketing research process, crunched the data and found that the majority of their sales are clustered around three holidays (July 4th, Christmas, and New Years). She suggests that they focus on getting into more fireworks display shows as their main marketing tactic. If Blasterhoff decides her findings are true, what would its next step be? revisit the objectives for the research take action on the discovered research conduct more research 1 pts Question 9 A company sells vacuums for consumers and wants to see the latest marketing trends, find data on its industry, and developments in both online and offline news sources for its yearly forecasting. What is a best place for it to discover this information? US. Census Bureau industry associations, professional journals internal data

Answer 1

Answer 7 - A

In-depth interviews are effective qualitative method of data collection ,which involves skilled interviewer involvement with participants, in this case heavy cash incentives provided to participant definitely cost much for company which could have been avoided by using other methods as telephone in depth interviews etc.

Answer 8 - B

Marketing research process is five fold method which involves defining opportunity,making plan for research,collecting data,analysing report and taking action as all above step are taken already taking action is next most logical step.

Answer 9 - B

The foremost purpose of industry association is to provide knowledge to companies which are part of industry and help them growing up and catching buisness. It involves research and academic backing which can be fruitful to all partners involved in association and under such activity collection of marketing trends and forecasting is one.