Question

Jacqueline (our ice cream store entrepreneur) has decided to open a different brand of ice cream store selling low-cost, no-frills take-out ice cream to cash-strapped students near a school where there are also three other ice cream stores with the same business model. All of these are potential threats, but based on the business model, customers, and competition, which of the following forces should concern her the most?

		Bargaining power of customers
		Potential new entrants
		Threat of substitutes
		Bargaining power of suppliers

Answer 1

the two important threats are

1. Bargaining power of the customer and the threat of substitutes.

But among them the most important was " bargaining power of the customers"