Question

5. Given the following scenario, provide a specific example of what needs to happen within each of the various plans. COCA COLA BUILDS A FACTORY IN CHINA WHICH WILL OPEN IN 2 YEARS. a) Short Range Plan: b) Long range Plan: c) Strategic Plan: d) Tactical Plan: e) Operational Plan: 1) Standing Plan: g) Contingency Plan: h) Participatory Planning:

Answer 1

a) Short range plan: Short range plan would be to acquire quality resources and start the production so that the Chinese audience can get to know that coca cola can now be available in the country and various aspects such as price and quality can be set and defined basis the tastes and preferences of the audience coca cola is trying to serve.

b) Long range plan: Long range plan would be to setup the entire infrastructure which should be robust enough to handle any unprecedented situation, it will also include extensive marketing efforts so as to reach the end goals of earing better revenues for the next 5 years.

c) Strategic plan: Strategic plan would include framing and executing all strategies to reach the product to newer heights and also positioning the product in the minds of the customers and making sure the communication about the product goes in exactly the same manner as intended.

d) Tactical plan: Tactical plan would ensure that all steps and procedures are well defined to get to the shared objective and the bifurcation of zones where coca cola would be serving also comes in this step. This step would include the journey towards achieving the goals begin i.e. not only planning but also the execution of the same starts.