Question

Discuss how Netshoes's approach in web commerce led to expansion out of Brazil. What makes Netshoes a good e-retailer?

How would you describe Netshoe's target consumer?  

Discuss the international challenges of choosing Brick & Mortar versus e-Commerce versus Both?

Answer 1

to provide customers with the same level of service and quality of experience they’ve come to expect, thereby ensuring increased agility.

To support its large and growing customer base, Netshoes decided to move its sites to a new platform. They wanted some technology to make a performance comparison between the old one and the new one, and have metrics to confirm that it was a better platform which they encashed on e-commerce sites.

They focus on execution and structured change .As a company they grow in speed particularly in client-facing innovations. They have implemented 360-degree product images, a first step yet steady step in Brazilian e-commerce. The innovation in every aspect to cater to clients make it a best retailer in the specialized goods they sell.