Solution :
Given that,
= 0.51
1 -
= 0.49
margin of error = E = 0.04
Z/2
= 1.96
sample size = n = (Z
/ 2 / E)2 *
* (1 -
)
= (1.96 / 0.04)2 * 0.51 * 0.49
= 601
sample size = n = 601
Questions 4 and 5 refer to the following: Coopers&Lybrand surveyed a sample of 210 chief executives...
Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
(1981)ǐn the context ofbank marketing ths theme has bon pururd by other, nashri oriented towards the identification of...