Question

Question 8 of 10 4 Punts What is the purpose of Reverse testing? (select all that apply) E A. Reverse testing will allow a read of an entire campaign response drop B. Reverse testing is the principle of only changing one aspect of the marketing execution at a time C. When a new control execution is adopted, reverse testing allows a confirmation that the change still performs better than the previous control execution Reverse testing protects the marketer ID

Answer 1

1) Solution: -- Reverse testing will allow a read of an entire campaign response drop

-- Reverse testing protects the marketer

Explanation: The reverse stress testing is done with starting with an enterprise failure outcome, and afterwards analysing various scenarios under which such failure may arise. An entity model is stated as being unviable at the point when crystallising risks leads the market to lose confidence in the entity; thus helps the enterprise to improve their contingency planning.

2) Solution: -- Through testing, we can identify incrementally more effective marketing strategy to make out business more effective

Through testing, firms are able to understand key scenarios and risks which may put entity's strategies and continuance organisation a ‘going concern’ at risk.