Question

1- In​ lecture, which of the following concepts is controversial in terms of media decisions​ (impact, engagement and​ timing)?

A.media cost

B.frequency

C.​"fit" in terms of the targeted market

D.message structure

2- The five stages of the Consumer Decision Process is used to help form which of the​ following?

A.communication objectives

B.reach

C.frequency

D.message structure

Answer 1

1) D) Message structure.

Message structure may be controversial in terms of media decisions. Through the message structure, the advertisers cover messages to others during the media decisions.

2) A) Communication objectives.

The basic motive of the consumer decision process is to communicate with the consumers effectively. There are five steps in the consumer decision process which are - recognition of a need or want, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior.

Hope this helps :)

If you liked the answer then please give an Up-vote, this will be quite encouraging for me, thank you!