Question

An advertising campaign consists of a series of advertisements placed in media over time. While ads may be placed in different media, all will have the same look, feel, and message. Think about one of the following products:

• A new brand of toothpaste
  
• Your local city or state
  
• Your school

Select only one product from above. Assume that you are developing an advertising campaign for the product. Outline how you would develop the campaign by answering each of the following four (4) questions.

1. Explain one or two types of advertising appeals you would use and why.
   
2. Describe the main message you will seek to communicate using these appeals.
   
3. Describe at least two types of media that you would use (be sure to include at least one print and one broadcast medium). Support your choices.
   
4. How you will develop the ads so that they will have the same look and feel for your campaign?

Answer 1

ANSWER

INTRODUCTION

In this project question we have to develop an advertising campaign for a product. An advertising campaign consists of a series of advertisement placed in media over time. While ads may be placed in different media, all will have the same look, feel and message. In this project we have to choose our subject out of three options given for advertisement campaign. In my opinion I am going to choose '' YOUR SCHOOL''

ADVERTISING CAMPAIGN

In this project we have to develop an advertising campaign for the product (your school). Your school campaign should use advertisement strategies that would be effective for the school. In this campaign we should include various strategies for the achievement of the growth and development of the organization. In this project we should focus on each and every area of the advertisement campaign.

1. ADVERTISING APPEALS

Advertising appeals for the school are given below -

(a) For your complete development come to our school.

(b) We provide best quality services.

2. MAIN MESSAGE

Main message which we want to communicate with our appeals should be very clear in the minds of the consumer. In this project our appeal is for all those people who are interested in the best quality services. So with the help of these appeals we should focus on our goal of the school.

3. MEDIA FOR THIS PROJECT

In this project we have to describe at least two type of media that we would use. For this project our print media would be NEWSPAPER. So for this purpose we should advertise our school campaign in the local or national newspaper. This medium of advertisement would be beneficial for us. It would help us in getting our target customers.

Another broadcast medium for this advertisement campaign would be TELEVISION. With the help of television we should advertise our services on this broadcast media so that we can develop an effective advertising campaign. Television can be a good source of information for the target people.

4. DEVELOPMENT OF ADS

In this campaign we should develop ads according to the taste of the customer. In this advertisement campaign we should create ads which can positively connect with the customers or we can say that our ads would create value in the minds of the customers.