Take a blue ocean approach of johnson & johnson, Could and/or should Johnson & Johnson change...
Take a blue ocean approach of johnson & johnson, Could and/or should Johnson & Johnson change its business-level strategy by eliminating, reducing, raising, or creating factors related to its product offering. Please explain.
Homework Answers
Johnson & Johnson is a world-known brand that is famous it baby care products and other pharmaceutical products. The company should stress on the creation of factors that will enhance or increase the sale of baby care products by introducing more products in the baby food category that has not been explored by many companies. Only a few brands exist under such a name and only a few companies have been able to successfully conduct business under the baby food market. Therefore, the blue ocean strategy can be implemented to generate more revenue from the baby food products category.
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