Question

Procter & Gamble Co. acquired the Old Spice brand in 1990. P & G decided to...

Procter & Gamble Co. acquired the Old Spice brand in 1990. P & G decided to reposition the

brand by using different advertising to see whether sales would then increase. The new advertising is the __________ in this experiment.

  1. dependent variable
  2. independent variable
  3. hypothesis
  4. extraneous variable
  5. error variable
0 0
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Answer #1

Correct answer is independent variable

P & G decided to reposition the brand by using different advertising to see whether sales would then increase. The new advertising is the independent variable in this experiment

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