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Illustrate appropriate data collections methods for conducting research

Illustrate appropriate data collections methods for conducting research

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There are primarily 2 types of data collection - Primary and secondary. Secondary data is one which has already been published in reports, journals, online portals etc. Abundant data is available in these sources about various research area topics. So an appropriate set of criteria may need to be established to help increase the levels of research validity and reliability.

However, from the question, I understand the question is asking techniques used in gathering primary data which is used for research

Following are some of the data collection techniques:

Quantitative: Cheaper to apply than their counterparts and can be applied within a shorter duration.

Qualitative: More associated with feeling, emotions and other elements that are non-quantifiable

  • Interviews: These may be conducted in person or over the telephone. It can be done in a variety of settings formally (structured), semi-structured, or informally. The Questions that are designed should be focused, clear, and encourage open-ended responses. Interviews are primarily qualitative in nature. For eg. a 1-1 conversation could be a typical example who would help understand the issue in hand.
  • Questionnaires and Surveys: Responses are typically analyzed with quantitative methods by assigning numerical values. Results thus generated are easier to analyze in comparison.
  • Observations: This helps the study of the dynamics of a situation, frequency counts of target behaviours A potential good source for providing additional information can use video to provide documentation. This type of study can produce qualitative (e.g., narrative data) and quantitative data (e.g., frequency counts, mean length of interactions etc.)
  • Focus Groups: This is a facilitated group interview with individuals that have something in common. The objective is to gather information about combined perspectives and opinions. Responses are mostly coded into categories and analyzed thematically
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