How should Starbucks define its target market and positioning after its decline in 2007?

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How should Starbucks define its target market and positioning after its decline in 2007?

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After its decline in 2007, Starbucks defined its target and positioning as a premium coffee brand which makes the coffee lovers feel special while having coffee at Starbucks. Its target customers was people who are willing to pay higher price for quality coffee and such special feeling.

answered by: ANURANJAN SARSAM

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How should Starbucks define its target market and positioning after its decline in 2007?

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