Question

Apple iPhone's overall benefits of communication, Information, and connection represent which product component? Multiple Choice O core product component 0 O augmented product component 0 O actual product component 0 benefits product component 0 advantages product componen < Prey 4 of 12 Next > MacBook Air

Answer 1

The correct answer to this question is Option A

CORE PRODUCT COMPONENT

The main levels of a product are -Core product Core product is not the product in itself. Core product is a concept that describes the utility that a consumer derives by using the product. It is the main need that is satisfied for which the product was made. -Actual Product the actual product is the actual physical product that one can touch, hold and feel. Manufacturing, packaging and presentation all play an important role here. The actual product is how the entire category is considered. -Augmented Product Augmented product is again the non physical part of the product. It is all those value added features or extra benefits and services that you get along with the purchase of the product. Neither is it the physical component of a product (actual product) nor is it the core product.

Inititally the phone was only used as a mode of voice communication. Over the years, technology has made so much advancement that a mobile phone can be almost everywhere and for everything. But the core product in a mobile phone is the ease of communication. The utility derived from being able to communicate with speed and efficiency is the core product.