Question

Advertising management:

how do you believe that advertisement has changed (and will continue to change) to appeal directly to millennials?

Answer 1

In my opinion, advertisement has changed (and will continue to change) to appeal directly to millennials because the advertisement channels have started to change from traditional advertising channels such as newspapers, television etc to social media platforms and online advertisement channels etc. Since mist of the millenials have adopted to online platforms and make their purchases through social media platforms, e-commerce sites and other online platforms, hence companies have started to make a strategic shift in advertising campaign and platform adoption as well keeping in mind that sales of products and services have to be increased and maximum target market segment base has to be catered to by these companies.