Question

21. In the five-stage creative process, the flash of recognition, or what is sometimes referred to as the "eureka" experience, occurs in the ________ stage.

	A) preparation
	B) elaboration
	C) incubation
	D) insight
	E) evaluation

30. A common way that gaps in the marketplace are recognized is ________.

	A) by recognizing problems that need to be solved
	B) via studying industry reports
	C) when people become frustrated because they can't find a product or service that they need and recognize that other people feel the same way
	D) by observing changing environmental trends
	E) via combined focus groups and brainstorming sessions

31. The focus in organizational feasibility analysis is on ________.

	A) nonfinancial and financial resources equally
	B) financial resources
	C) nonfinancial resources
	D) financial resources for service firms and nonfinancial resources for manufacturing firms
	E) financial resources for manufacturing firms and nonfinancial resources for service firms

32. Which of the following issues should be considered in industry/target market feasibility analysis?

	A) Gaps in the marketplace
	B) Resource sufficiency
	C) Management prowess
	D) Financial performance of similar businesses
	E) Industry attractiveness

33. According to the textbook, the only way to know if your product or service is what people want is by ________.

	A) library, Internet and gumshoe research
	B) conducting brainstorming sessions
	C) surveying them
	D) talking to them
	E) interviewing industry experts

Answer 1

29 d) insight

30 c) when people become frustrated because they can't find a product or service that they need and recognize that other people feel the same way.

31 b)financial resources

32 e) Industry attractiveness

33 c) surveying them

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