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8. McDonald's has a global expansion strategy that includes standardized brand image and operations with menus...

8.

McDonald's has a global expansion strategy that includes standardized brand image and operations with menus adapted to cultural differences. Which of the following BEST describes this​ strategy?

A.

Running your company in all countries like you would run it locally

B.

Ensuring that every country understands the 4​ P's

C.

Think globally and act locally

D.

Understanding the competitive advantage in all markets

E.

Becoming a homogeneous global village

business   Operations-Management   
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Answer #1

D.

Understanding the competitive advantage in all markets

McDonald's actually understand the culture of the country they operate in and also act in order to achieve a competitive advantage as well for example in India, they have a vegetable burger to target the vegetarian population in India

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