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1. Communicating Negative News Effectively At some point, everyone will have to deliver bad news. The bad feelings associated

1. Communicating Negative News Effectively 


At some point, everyone will have to deliver bad news. The bad feelings associated with this type of message can be alleviated if the receiver knows the reason for the bad news, feels the news is revealed sensitively, thinks the matter is treated seriously, and believes that the decision is fair. When applying these strategies, make sure to follow the writing process and determine whether to use a direct or an indirect pattern in your message. 


Read the following scenario, and answer the following question. 


Your company started using shipping company two months ago. During your short relationship with a new the company, you notice that it regularly inflates its shipping rates, fails to meet scheduled deliveries, and loses packages. You decide to write a letter to them ending the business relationship. 


What are your goals when responding to the previous scenario? Check all that apply 

To encourage follow-up correspondence from the receiver 

To ensure that the company knows you are angry 

To convey fairness To avoid creating legal liability for your company 

To make the receiver understand the bad news 


Staying calm and using polite language while offering a clear explanation of why the negative message was necessary helps the sender to: 

Limit legal liability 

Be firm in their decision 

Project a professional image 

Avoid apologizing 


Using calm and polite language and responding with clear explanations helps to create


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Answer #1

Ans 1:

  • To avoid creating legal liability for your company
  • To make the receiver understand the bad news
  • To convey fairness

Ans 2: Project a professional image

Ans 3: a professional image

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