Select a website that sells a product or services.
Research the company to gather additional information (e.g., via an annual report or investor relations site).
Write a 1,050-word analysis of the website in which you complete the following:
Determine who the assumed target market is for the website.
Evaluate the website according to the manner in which the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).
Describe how well you think the website will resonate with the assumed target market, and why.
Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.
Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.
Format your paper consistent with APA guidelines, and cite any resources used.
Amazon strategies towards market segmentation, targeting and positioning generally comprises of activities eventually aimed towards ascertaining precise groups of people and consumers and accordingly develop goods and services to target the desired market. Segmentation involves dividing people into groups based on definite characteristics wherein positioning refers to selection of most appropriate marketing mix suitable for target consumer segment.
Amazon offers wide range of goods and services wherein through exploiting the desired market segmentation it sells online more than 550 million products successfully appealing to the needs and desires of a wide range of consumer segments. Furthermore it precisely examines changes in external marketplace and accordingly deals with increasing consumer expectations by periodically repositioning its goods and services as per market segment needs.
Amazon generally keeps its prices low thereon successfully passing on the benefits to the customers. Furthermore it observes vigorous consumer centric approach to effectively analyze customer purchasing behavior based upon preferences which eventually has facilitated gaining competitive advantage over other competitors in the market.
Generally more than 50% of the customers are repeat buyers in Amazon. Furthermore it is one of the biggest players present in the online sector having robust presence in European nations and US markets. This eventually has helped the company with its expansion plans in new markets. Key Performance Indicator (KPI) is a measurable value which eventually facilitates in indicating how effectively company is attaining the key business objectives at different levels of the organization.
KPI perform as an indicator for instance average order value facilitates measuring the average expenditure incurred against every order placed on an Amazon website. Furthermore it is regarded as an essential metric tool facilitating controlling costs by offering valuable insight in the revenue generated through on-line sales against expenditure incurred on acquiring new customer. It helps with pricing decisions, understanding consumer purchasing habits and determining the marketing channels to be focused eventually aimed towards enhancing customer satisfaction.
Select a website that sells a product or services. Research the company to gather additional information...
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