Question

2. Of the variables in the marketing environment, is there one or two that you believe a marketing manager can influence or predict more easily than the others? If so, which one(s), and why?

Answer 1

Marketing environment variable means those factor which affect decision making process.as we know market is faces threats and opportunities .hence it is managers responsbility to find out income earning opportunity.Advertising to any product can promote product purchasing power.

As we know there are too many variable involved in market like supplier, customer,competitor,market intermediars , public , economic environment , culture environment, physical environment, technical environment, economic environment environment etc.

If we are talking about competitor then manager can predict its competitor because details strategy about market can help a lot about knowing how many competitor are there in market.manager can predict culture environment.because when he select a particular area then he must know what is the culture of those people's .what they like, what are the eating habits of these person.

Hence culture environment can be predict.prediction about culture area can help a lot for developing that product area.As we can produced those goods which they likes most.