Question

How can organizations ensure consistent messaging across all forms of promotion, when (especially in large companies) different people--and even different departments--are responsible for different promotion vehicles?

Answer 1

Organizations can ensure consistent messaging across all forms of promotion by following the below-mentioned steps:

• They should have clearly defined policies for using different forms of promotion. Such policies would help to maintain consistent promotional activities across the organization.
• The policies should be available with all employees and departments involved in promotion process. If all employees have timely access to the policies, they would be better prepared to create promotion vehicles/campaigns as per organizational requirements.
• They should organize regular training sessions to keep employees aware of organizational requirements for promotion processes. These training sessions would also keep the employees updated about any change in organizational strategy so that they modify their promotion vehicles/ campaigns accordingly.
• They should ensure strict compliance of promotion-related policies. Necessary actions should be taken if non-compliance is observed.