Evaluation and implementation of the brand Development strategies for a business is a very important job considering the competition and the consumer’s taste for a market.
The need to diversify the brand and also make brand development strategies are key for business competence. The 4 strategies for the evaluation based knowledge to make the needed steps to do the branding right. The examples and the execution are as below:
• The brand has made it a point that the logo is developed to make people educated or otherwise recognize it without any difficulty. The brand has evaluated its potential like Tata of India for its global business competence. It made sure that people know them with the logo. This strategy is true for the car brand Ferrari or Yamaha motorcycles as well.
• The brand has develops the tag lines for the brand that makes the brand be known from the brand statement which is a great branding strategy. The business of Colgate the brand of toothpaste has developed the tag as “It cleans your breath while it cleans your teeth” suggesting the brand's utility and recognition among the users. The same strategy is used by the Lafarge cement and the Breakfast cereal Kellog’s too uses such.
• The brand of Vodafone developed its service message which showed a Pug following a boy wherever it goes. This is a branding strategy to make the uses know the utility and the brand capabilities to explain their strategies and selling propositions. The strategy used by other brands is Mobile Phone brands like Apple and industrial Adhesive brands like Fevocol.
• The brand of Philips is an old brand of sound boxes that has developed itself in the sector with a difference. This differentiation of brand from others is a great strategy that makes the brand has a differentiation strategy in the competitive market. The brand has most of its products made of Wood which makes the sound more clear and thus gives the acoustics a great feel. This is the strategy of differentiation used by brands like P&G in its Fast Moving Consumer goods and beverage brand of Coca Cola.
Q.No. 2 Evaluate and Implement the Brand Development Max Marks 10 Strategies in current market. Apply...
Q.2. Discuss and Implement the Price Adjustment Strategies in current market. Apply each strategy with 3 examples along with picture. (10 Marks) (200 Words)
4. Critically evaluate two (2) different forms of manufacturing based geographic market development strategies? You should include both theory and examples in the answer.
2) What are the major foreign market entry strategies? What are the characteristics of each? 3) Define transnational strategy. Give examples of firms that apply a transnational strategy. 4) What is the difference between a centralized and a decentralized organizational structure? Why do firms often prefer to have a centralized structure? 5) What strategies and other approaches does IKEA follow that have allowed the firm to become the world’s leading furniture retailer? please answer all questions
Question 3: The marketing mix and innovation (40 marks, 500 words) Nike's marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. Nike's marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in Nike's marketing mix elements is used to position the products within the minds of consumers. Your answer should contain the following: 1- Nike's market segmentation and targeting 2- What is positioning....
QUESTION 43 Discuss TWO (2) feedforward strategies organisations can implement to reduce employee theft. a. (10 marks) Discuss Two (2) feedback control measures that organisations can implement to reduce workplace violence. b. (10 marks) QUESTION 41 t workforce in the current times, there are important issues that to be considered. Discuss TWO (2) organising issues associated with a contingent need workforce. Your answer should include ONE (1) example for each organising issue. (20 marks)
2. (5 marks total IEDS practice Use iterated elimination of dominated strategies to reduce the following games. We will call the row player P1 and the column player P2; note that for each entry in the payoff matrices below, PI's payoff is listed first. Clearly indicate: the order in which you eliminate strategies; whether the eliminated strategy is strictly or weakly dominated; If you find a dominant strategy equilibrium, state what it is. Is it unique? 81 (1,5) 50, -11)...
What are the main two differences between the Free market and Command Market? (2 Marks) Calculate the values in this table (5 Marks) Quantity Price FC TVC TC MC TR MR AFC AVC ATC 1 30 10 10 X X 2 25 15 3 20 18 With a 30% change in a product price, the demand for the product changes by 60%. What is the price elasticity of demand for this product? (Show Formula) (3 Marks) Define the following...
6. Even through pork bellies trade in a perfectly competitive market, Oscar Meyer bacon enjoys strong brand loyalty that enables the company to employ pricing strategies for the product. The company is looking for a new brand manager for the bacon division, so they ask applicants to come up with a suggested pricing strategy as a way to evaluate their skills. Evaluate each idea below and recommend the one with the best chance of succeeding given the following market information....
True or False? (3 points each) 1. The process of creating goods and services in which organizational resources are transformed into outputs is called production. 2. Internal development is not an option for implement ing growth strategies. 3. A cross-functional team is a group of individuals from various functional departments who work together on product or process development. 4 Benchmarking is the search for best practices inside or outside an organization. 5. The SWOT analysis points to the strategic issues...
NIVEA Sun is a major international sun care brand, recognized worldwide as a leader in sun care research and development. The UK sun care market is worth £173.6m with NIVEA Sun assuming 17.5% of total market share. Sun care is a serious issue for all and “effective protection” message is key to the NIVEA Sun brand proposition. NIVEA Sun appeals to, and is used by men, women and children with quality products to meet all needs. The brand also aims...