Create a BCG Matrix using the following information: Division Revenues Profits % profit RMSP IGR% One...
Create a BCG Matrix using the following information:
|
Division |
Revenues |
Profits |
% profit |
RMSP |
IGR% |
|
One |
250 |
75 |
0.6 |
10 |
|
|
Two |
500 |
90 |
0.8 |
-2 |
|
|
Three |
125 |
18 |
0.4 |
7 |
|
|
IGR% |
industry growth rate percent 2% |
||||
|
RMSP |
relative market share posotion in the industry |
||||
Homework Answers
Division one has high growth and relatively high market share hence STAR
Division two has low growth but very high market share , hence CASH COW
Division three has high growth but low relative market share and hence QUESTION MARK
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