Question

Scenario 2 (agency side) for Advertising subject

You are the Account Director that oversees the Vodafone account at Grey London. It has been brought to your attention by the Account Manager that the long-standing relationship has become difficult after the appointment of a new Communications Manager (John) at Vodafone. John is perceived as a “penny pincher”, demanding everything at lowest possible cost to the point of losing margins for the agency. John has also rejected the last three proposed creative ideas without really explaining why he has rejected the work. This has cost Grey London a large amount of time and resources, with no clear direction for what creative ideas might be received positively. What do you think needs to be done to bring things back on track?

Answer 1

In order to bring back things on track , we need to have a meeting with John to understand what he wants and how much would be reasonable for both Vodafone and Grey London. This will help in coming to a mutual understanding between then two firms and hence the long standing relationship can be sustained and brought back to normal.