Question

Does Sett Goldman, the CEO and co-founder of Honest Tea, possess the characteristics that creative leaders have? In which way does Sett Goldman use creative strategy to overcome traditional thinking?

Answer 1

Sett Goldman, the CEO, and co-founder of Honest Tea can be seen as a creative leader Aa creative leader is the one who comes up with innovative and creative ways of doing things and also takes the most innovative decisions.

Seth Goldman was the person behind the development of the Honest Tea that is primarily a social venture in the alternative beverage industry. When his hard work resulted in making the company as the leader s the industry, Seth was facing a very critical decision of whether to go forward with the merger with Coca-Cola and in which manner to manage the post-merger transition. In order to resolve this situation eth uses the social media to find out the solution of this problem faced by him. He communicated with the manpower, stakeholders, and most importantly with the customers through social media to come up with the solution to the problem.

Thus the above instance shows that he used an innovative method of using the social media to discuss the important issue related to post-merger transition.