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Implementing a global marketing strategy is similar to implementing a domestic strategy in some ways because...

Implementing a global marketing strategy is similar to implementing a domestic strategy in some ways because in both cases marketers consider consumers’ basic demographics. However, when implementing a global strategy, marketers must consider additional factors, including cultural differences, trade regulations and trade agreements, and the complexities of the Fair Trade initiative.

What are some barriers to global marketing for small producers in small countries? How can these producers overcome these barriers? Which strategies are typically most successful, and why?

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