Question

With rapid changes in technology, the boundaries of industries are being redefined. What industry is google in? who are google's main competitors today and where might new competition come from? (for the current year 2019 with references if possible please).

Answer 1

Answer:

google is serving in IT Industry more specifically Internet, Cloud Computing, Computer Software, Artificial Intelligence, Advertising.

The Main Competitors of Google Inc

The owner of the largest search engine on the planet is also known for its Android Mobile operating system which is used on a very large number of cellphones and mobile devices. Google’s search engine holds the largest market share followed by Microsoft’s Bing.  Apart from that Google is also a competitor in cloud based services. Google’s hosted messaging and a large range of productivity suite compete with several products by Apple and Google. The cloud industry especially is seeing very heavy competition because of the growing opportunities in this segment and because of its heavy profitability.  Now, google has entered the smartphone market with its Pixel. while its share in the smartphone industry is very small, still it can grow into a significant player, if it continues to invest in this area. In search engine and digital advertising, it will continue to remain the biggest player. Another major player is Facebook whose share in digital advertising has continued to grow with its growing customer base.

Google’s main competitors are the big four – Apple, Amazon, Microsoft and Facebook. However, apart from these small and big rivalries in several areas can also be noticed from those for being technologically advanced to those in the area of social media. Netflix and Hulu are powerful competitors for Google’s YouTube. these competitors basically come from a huge growth in digital consumption of content by the end users and due to greater market space huge scope of profitability that gathered the attention of investors in this Industry..