Question

2. To what extent should total quality management and quality control be considered when establishing an online retail presence or contracting with another firm to provide it?

Answer 1

Irrespective of the medium of business, quality is to be thought over in all forms of Business enterprises, whether on the online retail platform or on the traditional platforms like the Brick-and-mortar system. It is rather quality of the products and services that may essentially distinguish a Company from that of the other players in the market. This is more particularly true because many business ideas are imitated over a period of time, although it may be difficult to replicate the same way. Here is where, a quality can help a Company to stand out with its product even when establishing an online retail presence, other than the invention is highly unique. Listening to the customers, establishing good ethical and improvement standards, ensuring hygiene conditions of the workplace and workhouses, etc., can take a Company a long way in maintaining relationships with the customers. This is also a reflection of quality in services that are to be extended to the highest possible capacity. Quality cannot supersede thus anything else in the business.

Even in case of outsourcing the online retail presence, monitoring of quality is must. The quality standards are to be conveyed to the outsourced agency so that there is no scope for the same to get compromised in the process of reaching out to the consumers in a given market. So in other words, giving 100% to the quality management and control is necessary.