Question

10. The strategy of launching new product in new market is known as: Page 2 Scanned with Cams TEST SAMPLE 2 a. market penetration b. product development c. market development d. diversification 11. All of the following would be ways to segment within the category of Psychographic segmentation EXCEPT : a. social class. b. occupation. c. lifestyle. d. personality. 12. The is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others. a. facilitator b. referent actor c. opinion leader d. social role player 13. Describe changes in an individual's behavior arising from experience. a. Modeling b. Motivation c. Perception d. Learning 14. Concerns that the manufacturers of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing? 2. Too much advertising b. Too few social goods. c. Cultural pollution d. Too much political power. 15. The Internet evolved from a network created by during the 1960s.

Answer 1

10.Diversification -D

11.Occupation - B

12.Option leader - C

13.Learning - D

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