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What would an informative external source be for diagnosing a firm’s internal environment for corporate enterpreneurship?

What would an informative external source be for diagnosing a firm’s internal environment for corporate enterpreneurship?
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Entrepreneur: is a person who is a starter, initiator, challenger and a driver. He/she is the beginning of an activity or organization. They have an idea and brings that into reality.

When starting an organisation or business every entrepreneur has to identify some informative external source which helps in diagnosing a firm’s internal environment. The following are some of the informative external source:

  1. Directly interactive: in this type of sources new competitors are entering into the market which shows an immediate impact on the organization. Eg: customer, owner, supplier, competitor.
  2. Indirectly interactive : this is like secondary source which shows effect on the organisation. Indirectly interactive sources area of various types:
  • Sociocultural dimension: standards and values of the society are seen here. This dimension comprises of demographics- characteristics of people and that of the social group. Value - beliefs that people have towards a product.
  • Political and legal dimension: this includes the regulatory parameters with in which an organisation has to operate. When ever there is a change in the legal framework even the organisation also has to change its rules and regulations to some extent.
  • Technological dimension: scientific processes used in changing inputs. Success of any organization depends on how quickly an organization identify and respond to the technological changes.
  • Economic dimension : this factor shows effect in the financial condition. Eg: inflation. These type of factors shows a strong effect on the functioning of an organization.
  • Global dimension : this includes the factors that belongs to some other countries.

All these are the informative external source which helps the organisation in looking into the internal factors of an organization. Through looking into these factors the entrepreneurs will asses their internal environment and will apply change when necessary.

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