Question

Boston Beer Company SWOT anaysis ? (external and internal environment). and list strategic factors anaysis ?

Answer 1

SWOT analysis is referred to as a vital strategic planning tool that is majorly used any individual businesses to conduct a situational analysis to see where they stand in the industry. The same SWOT analaysis for Boston Beer Company is presented below:

Strengths:

1. Boston Beer Company enjoys a strong dealer community which helped the company build a strong culture among the dealers and distributors where both promotion and investment to the sales team is fone and maximum benefits are being extracted out from it.

2. Strong distribution network: The Boston Beer Company built a reliable distribution network that helps the company reach its majortynof the potential market as well.

Weaknesses:

1. The company doesn't have a good financial planning for its operations and activities. The financial ratios tells that the company use its cash in a better manner as compared to what it is using as of now.

2. The company also doesn't have a good technological investment. The company has its business expanded in various geographical dimensions but still doesn't have a good hold over the technological upgradations of the sustainable operations.

Opportunities:

1. New opportunities for the business are lined up as the new taxation policy can significantly impact the business and the operations to increase the profitability of the company.

2. After so many years os recession and slow growth rate in the industry, the increase in customer spending and the economic upstick would eventually profit the company to capture new customers and the market.

Threats:

1. The various threats of lawsuits in different marks and also different laws and continueous fluctuations regarding the product standard can affect the business of Boston Beer Company.

2. The demand of these highly profitable products is seasonal and variable in nature and any uncertain event in the peak season can cause impact for the profitability of the business.