Question

do you believe social media has a profound impact on the power of publicity

Answer 1

From the beginning, social media has had an important impact on all of us. Social media started out as a method for people to either connect or reconnect with each other. At this point, social media has become much more.

Business people use marketing to successfully grow their businesses and to get their word out in a tremendous way. The most effective marketing approach is one that uses social media and traditional marketing in tandem. Business owners have figured out that social media marketing (SMM) has a very positive effect on the success of business and it is a method that takes very little money to accomplish a solid end result.

SMM is not about the hard sell. It is about building relationships with others who will eventually become your customers. It is all about people and solving their problems. The more relationships you can build with other people, the more they will begin to trust you, believe in your credibility, want to do business with you, and ultimately become loyal customers.

A large and important part of building those relationships is the generation of discussions. Remember that you are having discussions with the purpose of educating, not selling. The approach is much more subtle and will really take you a long way in building your relationships. As a business owner, you have an obligation to your business and to yourself to be a part of the social media revolution. If you aren’t a part of it, you won’t be able to enjoy the success that you and your business want and deserve.