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The company ran an experiment to test the effect of using different specific influencers to promote...

The company ran an experiment to test the effect of using different specific influencers to promote a product on purchase intention. By random assignment, 90 people were divided into three different groups with 30 people in each group. Each group viewed one image, from one out of three influencers, along with a product and were asked to whether they would like to purchase the product (“yes”/1 or “no”/0). Which statistical test would you use, explain.

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Answer #1

You could use the chi-square test for more than 2 categories. In order to visualize the difference between groups, one can consider constructing a 95% confidence interval for each of the categories. Here the groups formed are non-overlapping, thus categories are considered statistically significant.

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