Question

How do marketers customize pricing with price segmentation, peak load pricing, and surge pricing? What are some ways marketers can price to meet the needs of bottom-of-the pyramid customers?

Answer 1

Pricing is the process by which a business determines the value at which it will sell its products and services and may be part of the business plan of the business. In pricing, a business will consider the value at which it can obtain goods, cost, production, market, competition, market conditions, and product quality.

Pricing is an important aspect of financial modeling and is part of the four PS of marketing, with the other three being product, promotion and location. Cost is the only revenue generating element of the remaining four psalms as a cost center. Other PS markets will reduce price elasticity and thus allow for increased prices leading to higher revenue and profitability.

Pricing can be a manual or automatic process of applying a price to buy and place a sale based on factors such as: fixed amount, deduction, promotion or campaign, specific seller offer, price, entry date, general date . On delivery or invoices, a combination of multiple orders or strings and more. Automated pricing systems require additional setup and assistance, but may prevent pricing errors. Consumer demand can be turned into demand if the consumer has the desire and ability to buy the product. Therefore, pricing is the most important concept in the market sector, it is used as a strategic solution to respond to changing market conditions and the organization.