Alternative Strategies for Petronas
Purpose
This exercise will give you practice labeling hypothetical strategies that a firm could pursue.
Instructions
For each of the strategies listed below, identify a hypothetical strategy that you believe may be good for Petronas to pursue. Refer to Chapter 4 for a description of the strategies.
Forward Integration
Backward Integration
Horizontal Integration
Market Penetration
Market Development
Product Development
Related Diversification
Unrelated Diversification
Retrenchment
Divestiture
Liquidation
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quality in the airline industry?
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put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
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marketing programme to deliver value to its customers?
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put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
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