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business plan What’s the purpose of a prospectus? The purpose of a business prospectus is to...

business plan

What’s the purpose of a prospectus? The purpose of a business prospectus is to secure support for a planned product or service. You would use a business prospectus to showcase information necessary for investors to determine whether they want to fund your venture. Mission statements, market analyses, and financial projections are all basic components of a prospectus--your goal, as a businessperson seeking funding, is to ensure that potential investors will find these components persuasive. Paper structure: For this assignment, I suggest following the process described on in chapter 14, beginning with “Creating Successful Business Plans" (pgs 396-397). This section is a useful roadmap for drafting and will also inform what I look for while I’m grading. In particular, focus on addressing the following points in your prospectus: Summary (of prospectus overall) Mission and objectives Company and industry Products or services Market and competition Marketing strategy Design and development plans Overall schedule Critical risks and problems Financial projections and requirements Conclusion Research Requirement Your prospectus should include at least 5 sources. The sources you select need to support the claims you are making in the Company and industry, Market and competition, and Financial projections and requirements sections. Refer to the ENG 311 Research GuideLinks to an external site. for help finding sources. Format your sources according to APA guidelines. Strategies for planning and pre-writing: All of the strategies we discussed while reading Ch. 1 and 5--and that you put into practice while writing workplace memos and blog posts--will still be useful here. Because the prospectus is a longer assignment, however, the planning and pre-writing stages become much more important. Focus on creating a detailed outline in order to make your drafting process easier and your prospectus more coherent. Your first steps toward a persuasive prospectus can be broken down into two categories: content and rhetorical strategies. In other words: what are the facts, and how will you choose to present them? When planning content, focus on big picture questions related to your business. What is your product or service? Who is it for? How will it be priced and distributed? Refer back to what you learned in Ch. 13 regarding researching and processing data. Once you’ve established the basic information about your product or service, you can start pre-writing notes about your rhetorical strategies. Your audience will comprise investors who are learning about you and your company for the first time. Reviewing Table 14.3 will be useful in this stage of planning.

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Introduction- The business is a sole proprietor business which has raised its share capital from its own personal funding but nkow with the growing economy wanna expand its business activities to a greater extent so issuing up with the company share capital so that the people interested in the companys concept may come forward to join as a shareholder of the company having some interest in the companys working.

About the product or services-The business is all about the cosmetic products that includes a wide range of cosmetic product for its customers from daily essential care to chemical free makeup product that includes no harmful chemicals and neither tested on animals overall the company genuinely provides its customer with all natural and green product that have no harmful impact on their skin and this is what generally demanded by todays generation. The speciality of our product is that the daily essential care range is for both male and female.

Who is it for? That is the target customer is generally the female part as the cosmetics are not used by male's so covering a large part of women's section of the society and in todays corporate world the women are equally being recognized and covers a greater portion of the working corporate world and they need to maintain their overall looks and personality on the daily basis for which they seeks the reliable products for their skin care and we at the rescue provide them with the same.

Price and distribution- As the products are really genuinely free from harmful chemicals they includes all natural component and so they are not price too high, the product are moderately priced with high quality so that they are generally affordable by not only the working class but also attract the beautiful homemaker so have less time for selfcare. The product are provided to its customer through the company's store as well as through their websites with several changing offers in order to provide convenience to their customer for the purchase by sitting at their comfort zone and this also leads to attract more customers.

Research and processing data- The data regarding the research and processing of information regarding, customers, raw material, demand prevailing in the market, taste and preference of the customers are all collected prior to initiating with the project of production plan, for which detailed investigated has been conducted and through research and development process is being done by the company in order to collect all the relevant related information.

Rhetorical strategies- The company is generally customer oriented focusing on the customer needs and preferences it aims to earn a growth rate through providing ultimate satisfaction to their customers by making them happy with the quality products of the company at reasonable price.

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