Question

Review the information in Chapter 5 on The Balanced Scorecard. Create a balanced scorecard that would be appropriate for your company chosen in the first workshop. Look at your company’s web page for a mission or vision statement.

For your company, answer the following questions:

How do customers view us?

How do we create value?

What core competencies do we need?

How do shareholders or stakeholders view us?

Be sure the entry is grammatically correct, 400 – 600 words in length

Text Book: Strategic Management 3e; Frank T. Rothaermel

Answer 1

In a logistics company, the basic requirements of the customer is to deliver their goods at right place on the right time with safety and security. In the same way customer view us as a right company balancing with local, divisional and central tasks and responsibilities in such a way that necessary requirements of the customers should be met.

We create value by focusing on customers and their needs. Providing customers with high value and quality service, company always look forward to give the best service to the clients. Value is not created in a day, it takes years to establish the trust of people and takes one incident to break their trust. DSV logistics is dedicated to give personalized and high quality service to the clients to make them feel that we value them. We create value through relations not by force.

We have already build strong core competencies in the market and consistently working to achieve more. Team management and internal efficiency is our competitive advantage which makes us cost leader in the market. While, the main goal of DSV is to maintain DNA of DSV and maintaining the technology advantage. Currently, company is looking to gain advantage through its global value chains and gaining the maximum out of it. We need more flexibility on global business processes and get benefit the most from global value chains.

Shareholders view us as an asset full of loyal and talented human resource working hard to achieve the best. They view us just not as a business rather an organization offering relevant education and career development opportunities and a superb place to work where work is done with most passion and dedication. Their views are in line with the statement that company has a solid understanding of growth balance between active organic growth and market ambitions.   

At last, what we have to say, we do it through or actions. We are not a company of words, we believe in actions. You cannot succeed unless you are different and to be different it takes continuous efforts which DSV is working hard to achieve. Success is not limited to a single achievement, Success is never lasting which keeps on improving itself.