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Child's Play Company makes a plastic rattle for toddlers. The rattle is generally marketed through exclusive retailers located in upscale shopping malls. In late 2017, Diana Suarez, the president of the company, was considering an alternative marketing plan for 2018 that was presented to her by Billy Duffy, the marketing manager. Based on sales from January through October 2017, Diana expected that 2018 sales would amount to 300,000 units. Bill's alternative marketing plan is presented below.


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