Question

Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system. Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

		attitude-toward-object model
		attitude-toward-behavior model
		attitude-toward-the-ad model
		trying-to-consume model
		theory of reasoned action model

Answer 1

Microsoft wants to measure public attitudes toward the default media-playing software included in its Windows operating system.Which of the following types of multiattribute attitude models would be most appropriate for Microsoft to use?

Attitude-toward-object model.

(The Attitude-toward-object model is a suitable model which helps to measure attributes towards a certain product category or some specific brands.This model stipulates the attributes which are important to them,and the weightage for each attribute would help to come to conclusion.So Microsoft should this model as it would help it to know the consumers perspective towards the default media playing software included in its Windows operating system.Which would help them decide their further course of action )