You are analyzing two companies that manufacture electronic toys—Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market share with sales of $200,000 each. You’ve collected company data to compare Like Games and Our Play. Last year, the average sales for all industry competitors was $510,000. As an analyst, you want to make comments on the expected performance of these two companies in the coming year. You’ve collected data from the companies’ financial statements. This information is listed as follows: (Note: Assume there are 365 days in a year.)
Data Collected (in dollars)
Like Games | Our Play | Industry Average | |
Accounts receivable | 5,400 | 7,800 | 7,700 |
Net fixed assets | 110,000 | 160,000 | 433,500 |
Total assets | 190,000 | 250,000 | 469,200 |
Using this information, complete the following statements to include in your analysis.
1. | Our Play has14.24 days of sales tied up in receivables, which is muchhigher than the industry average. It takes Our Playmore time to collect cash from its customers than it takes Like Games. |
2. | Like Games’s fixed assets turnover ratio ishigher than that of Our Play. This is because Like Games was formed eight years ago, so the acquisition cost of its fixed assets is recorded at historic values when the company bought its assets and has been depreciated since then. Assuming that fixed assets prices (not book values) rose over the past six years due to inflation, Our Play paid ahigher amount for its fixed assets. |
3. | The average total assets turnover in the electronic toys industry is 1.09x , which means that $1.09 of sales is being generated with every dollar of investment in assets. Ahigher total assets turnover ratio indicates greater efficiency. Both companies’ total assets turnover ratios arelower than the industry average. |
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3. Asset management ratios Aa Aa E Asset management ratios are used to measure how effectively a firm manages its assets, by relating the amount a firm has invested in a particular type of asset (or group of assets) to the amount of revenues the asset is generating. Examples of asset management ratios include the average collection period (also called the days sales outstanding ratio), the inventory turnover ratio, the fixed asset turnover ratio, and the total asset turnover ratio....
Chapter 4 Assignment 2. Asset management ratios Asset management ratios are used to measure how effectively a firm manages its assets, by relating the amount a firm has invested in a particular type of asset (or group of assets) to the amount of revenues the asset is generating. Examples of asset management ratios include the average collection period (also called the days sales outstanding ratio), the inventory turnover ratio, the fixed asset turnover ratio, and the total asset turnover ratio....
Asset management ratios are used to measure how effectively a firm manages its assets, by relating the amount a firm has invested in a particular type of asset (or group of assets) to the amount of revenues the asset is generating. Examples of asset management ratios include the average collection period (also called the days sales outstanding ratio), the inventory turnover ratio, the fixed asset turnover ratio, and the total asset turnover ratio. Consider the following case: Polk Software Inc....
You are analyzing two companies that manufacture electronic toys-Like Games Inc. and Our Play Inc. Like Games was launched eight years ago, whereas Our Play is a relatively new company that has been in operation for only the past two years. However, both companies have an equal market share with sales of $600,000 each. You've collected company data to compare Like Games and Our Play. Last year, the average sales for all industry competitors was $1,530,000. As an analyst, you...
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