Question

Beacon Motors is in the business of manufacturing shassie for fire touck mooftrore in the podhenstorn United States (both Beacon Motors and Beacon Motor's customers are located in the northeast) Beacon

Answer 1

Question 21) (b)Based on the given data, it can be stated that Beacon Motors is utilizing a generic competitve strategy of Focussed Low Cost because the company focusses on delivering the best product to a selected set of customers not necessarily in the lowest price.

Question 22) (c) Focussed low cost strategy basically targets a narrow market with competitive pricing strategy amongst its customer not necessariily making available the cheapest products without compromising on the quality of the product.

Question23) (e) The company Stuff Mart adopted the strategy of Best Cost as its target customers were whole of America rather than a focussed area in America.

Question 24(a) Stuff Mart's point of differentiation is facilitating access of processed food at one location. Since the product are manufactured and branded by other companies, Stuff mart cannot differentiate the product based on quality. There is also a low scope of customisation in product hence we can with the first option.