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CASE STUDY 4-1 A Last Minute Change at Old Dominion Rob Leonard is a 26-year-old assistant broker in Trust the mortgage banking division of Old Dominion Trust, a relatively small interstate bank located in the mid It was a quarter to four on Friday afternoon, Atlantic region. Robs branch has regional Leonard. I was just closing out my accounts and trying said Rob responsibility for home mortgages in Northern Virginía and the Washington. DC, arca. Although he had jotned sues before the enao iceeartiert he was til amog the moe nior peopl in.is business day. Then along came my division vice arne eforo the end of the Old Dominion Trust following graduation four years cärlier, he was still a 1T president. Since my desk is in the center of the mortgage banking division, I could tell long before he got to me that I was the one he was looking for And, frankly, the folder he dropped on my desk was the last eonard. Who hasnt got a minute for the Branch thing in the world I expected to see branch. I had a minute Of course I have a minute, saicd V P.? Brian Lorigan was senior vice president The boss came directly to my desk and asked if
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Answer #1

1. If I were in Rob Leonard’s position, I would like to take up the VO’s request and take this presentation as a challenge and go with it. it will not be a good idea to tell Mr. Lorigan that I am not ready or willing to give the speech, as he has asked me to do that as I am his alternative option (or the last resort) and he is relying on my acceptance. If I perform in such a scenario, I would be able to progress better in career, and this will be beneficial for the company.

2. Before giving the speech I would like to get to know about the audience’s social status, i.e. their income groups, community ties, age groups, population density, etc.

I can get this information from either the woman who is scheduled to introduce me for the speech, or from the package details handed over to me by the VP. I can also seek for any colleague or other acquaintances staying or having information about that area. Lastly, I would call MR. Gidlay for the information, and also a copy of his speech, or pointers on that.

3. To ensure that I am fully prepared for the speech I would like to know the program’s complete schedule, the dress code (is it a formal or informal gathering) and the names and designations of the important people attending the meeting, so as to address them when and rightly as required.

4. regarding the physical layout of the meeting, I would like to know beforehand, if the meeting area is an open or a closed area, how many people can be accommodated on the venue, and how many people are scheduled to attend, and lastly what are all the facilities like mike, projector, etc. that will be available for the presentation.

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