Question

How does the marketing concept of service blueprinting help service organizations define the required processes for success and competitive advantage?

Answer 1

Answer-

The blueprint allows the service firms to develop and build capacity among the respective teams in the organization. For example, the service business will need to train its employees towards developing the best services to clients.

Secondly, the blueprint also defines the goals that the company would wish to achieve in the market. A service company will always have a scope of services in the market. For example, how many clients does the firm must serve at any given point in time.

Moreover, the blueprint will also provide the service organisation with a research about the needs of the clients in the market. This is a strategy that going to understand about the demands in the market. This is an approach that will help the firm to identify and fulfil the demands of the customers. This will create the competitive advantage

Furthermore, the blueprint also helps in mapping the key processes towards the best service delivery. The competitive advantage is created by understanding the needs of the customers. This is going to support the ability of the firm to compete against its competitors.