Question

Which of these questions about the types of B2B purchasing decisions is most likely to be FALSE? In straight rebuy decisions the "out" sellers strategies might include looking out for changes or unexpected situations that could cause potential dissatisfaction with the current supplier. The largest buying groups are most likely involved in straight rebuy decisions. A B2B customer might move from a straight rebuy to a modified rebuy decision simply to check the competitiveness of existing suppliers. Customers are most receptive to the information and expertise of sellers in new task decisions For straight rebuy decisions, the buyer may skip many of the steps in the buying process

Answer 1

The first statement is most likely to be TRUE - In a straight rebuy decision, dissatisfaction with current supplier and unexpected situation changes are an opportunity for "out" sellers to sell their product.

The second statement is most likely to be FALSE - Larger buying groups have more bargaining power and seek to use that bargaining power to avail better prices or buying terms. Hence they would most likely not be involved in straight rebuy decisions

The third statement is most likely to be TRUE - This is a plausible and practical tactic to check the competetiveness

The fourth statement is most likely to be TRUE - Sellers information is an important basis of new task decisions

The ffith statement is most likely to be TRUE - Straight rebuy decisions are straightforward, as many of the steps are already covered in the first buying decision.