Question

Choose any two companies, preferably from different industries. research the
companies’ Web sites and find examples of business organizations survive for 100+
years. (20 Marks)
1- Write brief description about each organization. (4 Marks)
2- Explain the main managerial reasons of being in the market for this long time in terms of:
- Organization Leadership (4 Marks)
- Motivation process (4 Marks)
- Controlling process (4 Marks)
3- What did you learn from this kind of organizations?

Answer 1

The company has managed to stay afloat over 100 years, despite competition, cut-throat price wars and emergence of low-cost upcountry manufacturing centres across the country.

"The company’s ability to innovate and modernise continuously has helped it survive long,"

Example 1)

Bombay Dyeing & Manufacturing Company Limited :-(Bombay Dyeing) is the flagship company of the Wadia Group, engaged primarily in the business of Textiles. Bombay Dyeing is one of India's largest producers of textile.

1) Products:-

Bed linen, Towels, Furnishings

2) Founded:-1879

Bombay Dyeing,Bombay Presidency, British India

Example 2) Birla group Pvt limited

Aditya Birla Group, is an Indian multinational conglomerate industry. It operates in 34 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857

Headquarters:-Mumbai, Maharashtra, India

Products:-AgribusinessCarbon blackCement, Chemicals, Finance,Mining

The success of the entire business depends on the most important resource of any

organization which is certainly human resources that play a major role in these ascept :-

Organization Leadership

Leader identify the strengths of each individual, empowering employees and delegating responsibilities accordingly. Fostering a communication-rich environment and providing opportunities for employees to succeed are among the skills every business wants.

Effective Organizational Leadership

1. A leader must lead himself, only then he can lead others. He must be committed on personal and professional front, and must be responsible. He must be a role model for others .
2. leader must boost up the morale of the employees. He should motivate them well so that they are committed to the organization.
3. leader must work as a team. He should always support his team and respect them.

Organizational leadership involves all the processes and possible results that lead to development and achievement of organizational goals. It includes employees’ involvement, genuineness, effective listening and strategic communication.

Motivation process

Following are the basic phases of the process of motivation.

1. Need Identification :-Inthe first phase of the process of motivation is the employee feels certain need that is unsatisfied & hence he identifies that need.

1. Exploring Ways to Fulfill the Need:In this phase different alternative ways are explored that can satisfy the unsatisfied need that is identified in the first phase. In fact the unsatisfied need stimulates the thought processes of the employee that direct him to adopt a certain course of action.

1. Selecting Goals:- In the third phase of the process of motivation, the goals are selected on the basis of identifying needs and alternative course of actions.

1. Performance of Employee :-The identified need stimulates the employees perform in a certain way that has already been considered by him. So the employee performs certain course of action to the satisfaction of unsatisfied need.

1. Rewards/Punishments as Consequences of Performance: If the consequences of the particular course of action followed by an employee are in the form of rewards, then the employee would be motivated to perform the same level of efforts for acquisition of similar rewards in future. Whereas when the anticipated results of the actions of an employee lack the rewards, then he would not be willing to repeat his behavior in the future.

1. Reassessment of Deficiencies of Need

When an employee feels satisfaction for his certain unsatisfied need through the rewards of a certain line of action, then he again reassesses any further unsatisfied need and resultantly the whole process is repeated again.

Controlling

Definition: Control is a primary goal-oriented function of management in an organisation. It is a process of comparing the actual performance with the set standards of the company to ensure that activities are performed according to the plans and if not then taking corrective action.

PROCESS OF CONTROLLING

• Establishing standards: This means setting up of the target which needs to be achieved to meet organisational goals eventually. Standards indicate the criteria of performance.

  Control standards are categorized as quantitative and qualitative standards. Quantitative standards are expressed in terms of money. Qualitative standards, on the other hand, includes intangible items.

• Measurement of actual performance: The actual performance of the employee is measured against the target. With the increasing levels of management, the measurement of performance becomes difficult.
• Comparison of actual performance with the standard: This compares the degree of difference between the actual performance and the standard.
• Taking corrective actions: It is initiated by the manager who corrects any defects in actual performance.

These are the points which help in learning from this kind of organizations.

1Increasing efficiency

2Achieve the long term goals

3Better coordination in organisations interested parties

4 Increase brand image and goodwill

*Learn As Much As Possible About Your Target Customers

If you want to build long-lasting succes follow these points in mind

*Create Systems That Can Easily Replicate the First Success

This is the key point when it comes to your long-lasting business success. You need systems that will work with and without you. But, what is more important, you need systems that will replicate again and again the successes you make on your entrepreneurial journey

*. Solve the Problems as They Occur

Having problems in managing the business is not something new. There will always be problems and fires you need to solve. You need to solve problems as they occur. If you wait, they will appear again and you will become an entrepreneur full of the problems waiting to be solved.

*Continuously Improve Productivity

If you want to build long-lasting business success as a first you will need to be as much as possible more productive person. Then you need to seed your own productivity inside your staff members. The management functions should perform in efficient and effective manner

The direction provide the better leadership a skills follow in organisations and time to time motivation for employee in organisations which helps in increasing efficiency and last controlling play a crucial role in successful organisations.

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