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The primary goal of product placements and branded entertainment is: stimulating immediate sales of the brand. rewarding loya

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The primary goal of a product placement and brand entertainment is to provide public with brand awareness and generating positive feelings toward the brand.

Brand awareness is the extent to which the people is familiar with the product and is able to recall the brand quickly. It is a combined derivative of brand knowlege and related network memory model. For example, if an individual is being asked to say the brand that first come to his mind in regard to toothpaste. He might answer Colgate first. It represents the brand awareness of the company. This inturn increases brand loyalty and market position. The product placement means the positioning of a particular product in specific market in relation to its competitors.

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