Question

According to Theodore Levitt, what are the three assumptions that favor the pursuit of a pure global strategy? Briefly provide counterarguments to each assumption.

Answer 1

According to Theodore Levitt, the following are the three assumptions that favot to pursuit of a pure global strategy:

1. The first assumption is about the customer needs and wants had become more similar as they dont expect on any chnages on their expectation of their product and services comparing to others in the market.

2. The next assumptions is where the customers expect on high quality products with low price strategy because the demand of the product and service of the company increases with low price and high quality products. The customers are more attracted towards low price product and services in the market.

3. The marketing campaign and advertisement had increased on the level of production of the company on through a good saving which leads towards increased profit of the organization. As where the company always run through with its innovation and development.