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What are two common reasons to use a factorial design? Describe why Bartholow and Heinz's word...

What are two common reasons to use a factorial design? Describe why Bartholow and Heinz's word association study on alcohol and thoughts of aggression was a factorial design

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  • Factorial designs can test limits; to test whether an independent variable effects different kinds of people, or people in different situations, the same way.
  • Factorial designs can test theories; can test generalizability of a causal variable and also test theories.
  • Researchers can use factorial designs not only to test the generalizability of a causal variable but also to test theories.It was a factorial design because it consisted of 2 independent variables, photo type and word type.The resulting interaction supported one reason that alcohol causes aggressive behavior. People cognitively associate alcohol cues with aggressive concepts.
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