Question

Here is the scenario. You are a software development professional and you are being asked to evaluate the situations listed below against the IEEE Code of Ethics. This is what we reviewed in class. I posted them to D21 as well. At minimum, justify your response against one item in the code. A more complete response would refer to more than one item in the code. WRITE ABOUT A PARAGRAPH FOR EACH. 9.3 What is one important policy decision a company should consider when designing a system to target ads based on email content? 9.4 Suppose you are a programmer, and you think there is a serious flaw in software your company is developing. Who should you talk to about it first?

Answer 1

If i am working in Software company, and i saw there is a serious flaw in software that my company is developing then first i will talk to my reporting manager about this.See in every organization there is a heirarchy. So my reporting manager will raise this issue to his manager, So this is the best way to raise the issue in every organization.

Now coming to your first question

One of the most important decision a company should consider before launching an email based advertisement, is to make sure that all email addresses are valid and from the region you are planning to target.

Write a great subject

Your email design starts with what people see right away: the subject line. Your email subject should be something that grabs your subscribers’ attention and gets them interested enough to keep reading. Make it informative so that it offers something of value, but not so long that it gives away too much or reduces your readers’ interest. The ideal email subject should be a good, interesting summary that tells people what they can expect from reading your email in the fewest possible characters.

Consider the rest of your envelope’s content

Remember, your email subject isn’t the only thing a subscriber sees when they see your email in their inbox. The other elements likely to show up are your name (or the sender’s name) and a snippet of the beginning of your email. Those elements are also important when it comes to getting subscribers to actually read your emails.

Communicate with customers on all devices

Today’s consumers don’t use the same types of devices, and not all of your subscribers will open emails on desktop computers. More people are using mobile devices to manage emails and read online content. Your email campaigns need to appeal to people reading on devices ranging from large desktop monitors to smartphone screens.

Select the right photos and graphics

Photos give you the opportunity to brand your emails, make them more visually interesting, and get subscribers interested in your offerings. Regardless of what you want your photos to accomplish, you need to make sure they display properly in emails.

Choose a great color palette

Your emails aren’t just about getting information across to consumers. They can also convey an image and a feeling, especially with the colors you use. Use an intentional color scheme that conveys your branding and meshes well with the content of your email. Integrate colors through images, buttons, headers, text, backgrounds, and other elements.

Communicate in a clear brand voice

The language and voice you use in your emails create a feeling and brand image that can make your emails stand out. The general tone and voice you use should be consistent throughout email campaigns and all other brand materials so loyal customers and subscribers feel a strong connection to your brand — and so they can tell when they’re reading something from you without even seeing who the email is from.

Make calls to action stand out

Each email you send to your list should have a goal. Maybe you want to get people to sign up for a new trial service. Perhaps you’re promoting a new product or trying to move older products as part of a clearance sale. Make your goal clear through calls to action within your email.

Consider consumer behavior

When designing your emails, put yourself in your subscribers’ shoes in order to realize the biggest possible impact. Think about where your customers may be when they get your email, as well as what kinds of obstacles they could face when they read it and try to take engage with call-to-action buttons. For example, your emails may be responsive, but if your website — where customers have to go to complete the conversion — isn’t, that could present problems for your subscribers and customers.

Thank you.